The startup sending an extra set of hands to busy families

There's an adage that when you become a parent, you meet time.

Time seems to speed up: a year feels like a month, a month like a day, and a day like a minute. With work, commuting, sleep, laundry, meals, dishes, cleaning, and school drop-offs and pick-ups, the cycle repeats itself. According to the US Bureau of Labor Statistics, household chores take about two hours each day.

Mitra Raman, CEO and co-founder of Rosie, wishes she could use that time to connect more with her child.

Rosie is a Seattle-based membership service that sends pros to help families with childcare and household chores.

“One day I looked over at my son playing with our babysitter while I was making dinner and thought, 'I wish we could switch,’” said Raman. “We don’t just need childcare. We need an extra set of hands for everything that keeps a home running.”

First steps

In 2025, Raman — who has experience in engineering, Amazon, Ro, Pave, and Glossier — and her lifelong friend, Karthika Shankar, built Rosie to give families flexible help for the week ahead.

Around January 2026, the founders started their beta program, with Raman and Shankar as the first “Rosie Pros” folding laundry, organizing spaces, wrapping holiday gifts, and watching kids.

“We spent hours walking through the first 50 families’ homes so we could really learn what families & Pros need,” Raman said.

Since then, Rosie has achieved:

• 17k+ hours of support by Rosie Pros
• 250+ member families
• 20%-30% month-over-month growth
• Zero- to seven-figure ARR in eight months
• $7m raised across two oversubscribed rounds

It didn’t take long for people to start talking about Rosie.

“We noticed that the word-of-mouth was going beyond city boundaries, which told us we’d built something parents genuinely wanted, and wanted to talk about.”

Growing quickly

Raman knows growth brings challenges, from building better coordination technology to expanding into cities where logistics differ for Pros. One challenge she and Shankar actually enjoy is vetting: They personally meet every Pro before any family does.

A core value for Rosie is “human always,” Raman says — building a personalized infrastructure of the future while maintaining human touchpoints.

“In an age of AI, we’re betting the future of family support is still human,” remarked Raman. “AI can organize a family’s week, but it can’t pick up a child, fold laundry, or become a familiar face in the home… That’s what we want every family to have: someone they trust, ready when they need them, doing whatever they need help with the most.”