College admissions can be a stressful experience for teens, one riddled with high hopes and rejections, but the emotional roller coaster doesn’t always end with that acceptance letter.
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For Greek life hopefuls, getting into the sorority of their dreams is of just as much consequence.
To improve their shot at top-tier sisterhood, “rush” coaches have emerged to guide them through the process.
Finding your people, for a price
Coaching services often involve: teaching them how to talk to strangers, curating their social media feeds, improving their style, helping them manage their emotions, and sometimes even performing a mock rush for real-time feedback.
Some prep as early as a year ahead, but the training is usually most intensive during the summer before.
Trisha Addicks, one of the best in the biz and a former sorority girl herself, spent ~20 years freely offering her advice to her friends’ kids before starting her consultancy, It’s All Greek to Me, in 2017. Today, she takes on ~100 clients a year at a flat rate of ~$5k each, per The Wall Street Journal.
Other ways to buy into sisterhood
The industry cropped up roughly a decade or so ago in the South, where sorority recruitment has long been treated like a sport, but it’s since spread elsewhere around the country, with demand fueled by RushTok and escalating competition.
But there are surely plenty of aspiring sorority girls who’d like the help, and even if there were enough rush coaches to go around, the services are pricey — for those whose parents aren’t willing to shell out thousands in the name of “sisterhood,” there are other options:
- Rush Ready offers ticketed crash courses during the summer that begin with seminars and end with a shopping experience featuring sorority-approved clothing brands.
- Consultancies like NYC-based Greek Chic offer less intensive hourlong sessions and virtual options starting at $250.
- And in May, Addicks published The Rush Bible, a how-to guide for all the girls looking for advice from the queen bee herself.
BTW: Future frat bros need help, too, and at least one Alabama man’s been on the job since 2017, holding their hands through the process and teaching them how to… kill it at beer pong? We’re not really sure.