👋 Good morning. And goodness gracious — last year was a big one for women at work. The number of jobs added by women was nearly 3x that of men in 2025, according to data from the Bureau of Labor Statistics. In addition to women being hardworking go-getters, much of the growth stemmed from the strength of the health care and education industries — two fields in which women dominate the job pool.
STARTING UP
A smarter wearable enters the ring
❌ The problem: Wearables track plenty of data, from sleep stats to heart rate, but interpreting the data — and using it to actually change habits — can be difficult.
💡 The pitch: Startup CUDIS launched a line of health-tracking rings with an AI “agent coach” built in. The device monitors metrics — sleep quality, stress, movement, recovery — and uses AI to recommend daily tasks, recovery plans, supplements, and referrals to licensed medical professionals based on the results. Users earn digital “health points” for good habits, which can be redeemed for discounts on supplements and other products through an in-app marketplace. Unfortunately, no mention of gold stars for a chart on the refrigerator.
🚀 The outlook: CUDIS says it has sold 30k+ rings and grown its app to 250k users across 103 countries. So if you want to see how your health metrics affect your Pace of Aging (whether your body is aging faster or slower than your chronological age), knock yourself out — we think ignorance is bliss.
NEWS FLASH
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Yikes: Meta is facing a lawsuit following a report in a Swedish newspaper in which Kenyan contractors claimed to have seen Ray-Ban Meta smart glasses footage of users in the bathroom and other private moments. Meta claims users must consent to share content, but the lawsuit calls Meta’s privacy features “misleading.”
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Wow, who could have seen this coming? Cluely co-founder and CEO Roy Lee, who touted Cluely as an AI tool for “cheating” because it allows users to secretly look up info during video calls, admitted that he lied when claiming the startup had $7m in annual recurring revenue. Cluely, which Lee claims is still profitable, now bills itself as a note-taking tool.
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Making a comeback: Osmo, a popular AR “edutainment” system for children, disappeared in 2024 after Byju, the company that acquired it, shut down amid a fraud scandal. But some former Osmo employees bought the IP for $825k and hope to resurrect it — bigger and better.
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What’s better than free checked bags? Not having to listen to your seat mate scroll TikTok. United Airlines’s updated policy states passengers who refuse to use headphones when playing audio or videos can be kicked off the plane and banned from future flights. The move coincides with United’s expansion of high-speed Starlink Wi-Fi.
REDDIT FOR BUSINESS
Why Reddit is a gem for grassroots growth
Not using Reddit, strictly from a business standpoint, is usually ridiculous.
The helpful and curious humans love their subcommunities, and you should, too. Join the conversations on Reddit to boost your visibility and engage with way more strangers in a zero-click world.
THE BIG IDEA
A hoodie for your nervous system
When form follows function in fashion, the results aren't usually stylish.
Take cargo shorts, for example. (Which do not need a comeback, thank you very much, Fred Durst.)
But what if clothing could be functional, fashionable, and calm the nervous system?
The Stim Hoodie manages all three by incorporating unique design features into the sweatshirt that help those with autism, ADHD, and anxiety to feel calmer, more focused, and in control, per The Yorkshire Evening Post.
"Built for busy brains"
After a diagnosis of ADHD and autism, 27-year-old Olivia Drewery shared her experiences and challenges on TikTok and Instagram to a growing community.
- She learned about the benefits of stimming (“self stimulatory behavior”), repeated movements that help calm many neurodivergent individuals.
- As an adult, however, she found social stigma exists around stimming, forcing people to mask, or hide, soothing activities like fidget toys.
- Like others with ADHD and/or autism, Drewery also found that certain clothing causes sensory overload due to textures, tags, and tightness.
Then came the aha.
Noticing a dearth of clothing designed for people with "busy brains," Drewery launched a fashion brand to help neurodivergent adults navigate these challenges.
Partnering with Loukas Hambi and Sam Wright, she co-founded Club Neuro, a community and brand with sensory-friendly clothing. The team enlisted 4k survey respondents from Drewery's followers to help with development and partnered with Global ADHD Network.
The brand's latest launch, the Stim Hoodie, sells for $103 and includes:
- Removable stress balls discreetly built into cuffs.
- Hidden loops to connect stim toys in the front pocket.
- An oversized hood for noise-canceling headphones.
- Soft, weighted cotton and a tag-free design.
An adaptive clothing renaissance
The Stim Hoodie is part of a rapidly growing market of adaptive clothing, valued at $17.5B in 2025 and expected to grow to $30.3B by 2034.
Adaptive clothing can include everything from magnetic closures and openings for medical devices to soft fabrics and wheelchair-friendly designs.
- While functionality has long taken precedence over style, increasingly brands like Lady Fines are taking a fashion-forward approach.
- The company Gamut developed a seal of approval to ensure adaptive clothing meets certain standards.
- Brands like Target and Tommy Hilfiger have even introduced adaptive clothing lines.
And hey, maybe Fred Durst was onto something with all those pockets. They can be pretty useful.
HIGHLY RECOMMENDED
Side of ranch, please: Here’s the story behind America’s favorite dressing — and why it’s nearly nonexistent in the rest of the world.
NEWSWORTHY NUMBER
Listing price of what’s left of Florida Naturist Park, a Tampa-area nudist colony founded in 1959. At its peak, it spanned 220 acres and drew hundreds of visitors; today, it comprises just 58 acres, including a beach club, a few lakes, 82 residential lots, and an RV park, per The New York Times.
For owner Art Gulvin, whose father founded the community, finding a buyer hasn’t been easy: While home prices in the area are up 52% over prepandemic levels, the property is specifically zoned for nudism, and — if you can believe it — few people reportedly have the know-how or interest to run a nudist colony.
AROUND THE WEB
📅 On this day: In 1985, the first Adopt-a-Highway sign was planted on Texas’s Highway 69 thanks to the Tyler Civitan Club.
đź“° Newsletter: The world is complicated. The Signal helps you stay oriented with coverage of current affairs.
🤝 Headed to SXSW? We’d love to see you there. The Hustle is co-hosting a secret garden party and a run club. Both are this Saturday, both are free — consider yourself invited.
🧠Game: A quick word game.
đź«Ź Aww: Petting a donkey could fix us all, right?
SHOWER THOUGHT
The best possible way for a spy to stay hidden would be to occasionally joke that they are a spy, so that people will assume they are not a spy, because a real spy wouldn’t say that. SOURCE
Today's email was brought to you by Juliet Bennett Rylah, Singdhi Sokpo, and Danny Jensen. Editing by: Sara "Busy brain" Friedman.
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