👋 Good morning. And congratulations to Mallomar, the winning goat in New York City’s annual Great Goat Graze-Off (try saying that 3x fast). Mallomar defended his title by devouring 1.5 packets of invasive weeds in three minutes. The four-legged competitors help parks clear invasive plants without chemicals while naturally fertilizing the soil. Talk about the GOAT.
NEWS FLASH
🚽 A smarter bathroom break: Healthtech startup Casana is launching its $199 smart toilet seat after years of R&D. The seat automatically measures users’ blood pressure, heart rate, respiratory rate, and blood oxygen every time they sit down, with AI-powered sensors that can identify and track individual household members. The seat’s companion app tracks long-term health trends and has the option to share data with family members or physicians, something the startup is betting can help the 48% of US adults with high blood pressure who need consistent monitoring.
🏃 Eyes on the prize (and also on this other thing): French startup ENGO announced a new funding round that’ll fuel development of its AR sunglasses specifically built for endurance athletes. The lightweight smart shades would project real-time performance data and metrics — from heart rate to times and distances — all toggled via gesture and displayed in a way they say won’t be a distraction to runners, cyclists, and triathletes.
🛒 It’s good to have some shelf awareness: Instacart acquired Arpalus, a startup making an AI system to help grocery store workers scan shelves with smartphones to spot inventory gaps in real time. The startup says its computer vision tech identifies products with ~95% accuracy and, combined with data from Instacart’s 600k staff shoppers and its Caper Cart smart shopping carts, will make online grocery shopping more reliable.
MORE NEWS TO KNOW
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Material gains: Jeff Bezos is backing British startup CuspAI, which just raised $450m and teamed up with Nvidia to build AI that discovers new materials for everything from semiconductors to carbon capture.
- Homer is a hit: Christopher Nolan’s The Odyssey was always going to top the box office, but the epic book is having its moment as well — sales across all editions are now up 76% year to date, per Circana BookScan.
- Betting big: The Spain-Argentina World Cup final drove $5.7B+ in wagers across Kalshi and Polymarket, capping a tournament that pushed total monthly wagers past $50B for the first time.
- Shredded: Taco Bell saw a 5.8% decline in foot traffic during the second week of July. That was the week before the FDA tied the cyclosporiasis outbreak to the chain’s iceberg lettuce.
CREATE COMMUNITY
How to build the group that grows itself
Manifesting some random group on Facebook: easy as pie.
But maintaining a premium community that people pay $$$ for: tough like day-old bagels.
That’s why we asked Jordan DiPietro (ex- The Motley Fool, The Hustle, Hampton) to spill what spurs results.
Internalize his top five methods for creating spaces people want to stay at (and brag about to friends).
THE BIG IDEA
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A new ‘it’ bag for the anxious generation
Phone, keys, wallet — those three things are what most people make sure to grab when heading out the door. But for today’s anxiety-riddled youths, another on-the-go essential has made the daily checklist: the panic pouch.
Panic pouches, or “anxiety bags,” are essentially emotional first-aid kits, per The Wall Street Journal — they’re compact bags filled with items meant to help people feel calm and grounded when symptoms of anxiety arise.
Common self-soothing tools include:
- Stress balls and fidget toys
- Sour candy
- THC edibles or supplements like ashwagandha
- Earplugs or headphones
- Essential oil rollerballs
- Portable fans
The trend has taken off on platforms like TikTok, where creators are sharing the contents of their pouches and teaching others how to curate their own. Google searches for the term have surged 5k%+ this year.
The business of feeling better
While panic pouches started as a DIY trend, naturally, Etsy sellers are now selling ready-made versions.
For consumers seeking instant calm without the trouble of having to assemble it themselves, there are kits priced from ~$12 to $50+ — most of them highly rated — including ones designed by therapists and yassified bags with kitschy labels like “Even baddies get saddies” (this is true).
Packing for peace of mind
The trend has been supercharged by Gen Z, which has been dubbed the “anxious generation.”
- Nearly 50% of Americans ages 12-26 say they often or always feel anxious, according to a 2023 Gallup poll.
- In another study, 61% of Gen Zers reported having a diagnosed anxiety disorder.
While it’s no replacement for therapy, experts say the concept is rooted in proven anxiety-management techniques, though some claim relying on safety items could worsen panic disorders in the long run.
Still, if nothing else, at least this kind of emotional baggage can be neatly zipped up — and, in one sense, they are technically getting their shit together.
HIGHLY RECOMMENDED
Sound the alarm: This app is incredibly simple, but don’t be deceived — it prints $50k a month in revenue for its founder.
NEWSWORTHY NUMBER
Metric tons of bananas grown globally each year, making them the most-produced and most-consumed fresh fruit in the world, per The New York Times. While unique global flavors like ube and pandan have dominated recent food trends and stolen the limelight from “legacy fruits” like apples and cherries, 2026 is shaping up to be the yellow fruit’s year.
Bananas are suddenly showing up everywhere — from candy and lattes to snack aisles and even upscale restaurant menus. The appeal? Their familiar, “nonpolarizing” flavor, which experts told NYT makes them ripe for experimentation.
AROUND THE WEB
📅 On this day: In 1983, Antarctica’s Vostok Station recorded a temperature of −128.6 °F, the lowest-ever reading at an inhabited location. Yikes.
🐘 Game: Guess where an animal lives and how endangered it is.
🦴 Haha: A statistical breakdown of the treats most favored by a greyhound named Bebop.
🖼️ How to: perfectly position artwork in your home.
🐕 Aww: Exercise break.
SHOWER THOUGHT
Pets are, more or less, just animals that we kidnapped long enough to give Stockholm Syndrome to. SOURCE
Today's email was brought to you by Singdhi Sokpo.
Editing by: Sara "Keep calm and carry on" Friedman.
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