How a Solo, Non-Technical Founder Created a 80-Person Startup

Arram Sabeti is the founder of ZeroCater, an 80-person startup that puts feeding your team on autopilot. Here's how it started with just a spreadsheet.

April 16, 2015
How a Solo, Non-Technical Founder Created a 80-Person Startup

Hustle Con is a badass conference where the best non-technical founders (like Arram here) teach how they got started and give practical advice on growing your startup. This is the first in a weekly series of stories where we profile top, successful, hustlers. Check it out →
It’s amazing how often soon-to-be founders become overwhelmed and try to focus on everything at once.Arram Sabeti, the founder of the 80+ person catering startup ZeroCater, is the perfect example of an early stage founder who focused like a mofo.

The first version of ZeroCater was a tiny spreadsheet that tracked his customer’s deliveries and meal preferences. It was dead simple, but it worked.

At Hustle Con, Arram will explain how to make decisions when you have too many choices. In the meantime, check this infographic explaining how he did it.

If you wanna come to Hustle Con and meet Arram, click here to get your ticket.

And if you can’t make it, that’s cool too. We’re giving away the Hustle Con videos for free a few weeks after the event. So if you’re a strapped-for-cash founder, save your money and grow your business. Hopefully you can make it out next year.

Did you dig this? Enter your email and we’ll send you more infographics just like this one, once a week. And if you really loved it, then come to Hustle Con on April 24th in San Francisco.

Join 1.5m+ professionals getting The Hustle daily news brief

Business and tech news in 5 minutes or less

100% free, no ads or spam, unsubscribe anytime


How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?

Join us, it's free.

Look, you came to this site because you saw something cool. But here’s the deal. This site is actually a daily email that covers the important news in business, tech, and culture.

So, if you like what you’re reading, give the email a try.

If you don’t like it, unsubscribe any time. Privacy policy.