You're viewing an email archive of The Hustle newsletter. Join free to receive the 5-minute newsletter keeping 2.5M+ innovators in the loop.

What’s up with SoftBank?

If you’re reading this intro, that means you opened this email (we think). If you got a Golden Ticket, you’re probably throwing your laptop or smartphone against the wall in celebration. If you didn’t, keep opening the email this week for a chance at destroying your electronics.

PLUS: Cross-industry innovation on fleek.

October 19, 2020
The Hustle
Miso Robotics

If you’re reading this intro, that means you opened this email (we think). If you got a Golden Ticket, you’re probably throwing your laptop or smartphone against the wall in celebration. If you didn’t, keep opening the email this week for a chance at destroying your electronics.

The Big Idea
SoftBank CEO

How is SoftBank’s CEO doing? (Actually, not so bad.)

This time last year, Masayoshi Son was the laughingstock of the investing world.

The SoftBank CEO had bet a big part of his ~$99B super-VC Vision Fund on WeWork and — pardon our French — it ate sh*t.

The 63-year-old billionaire is not the type to dwell, though.

He lost $70B in 2000 when the dotcom bubble burst

But still had the intestinal fortitude to cut a $20m check to a little-known Chinese entrepreneur named Jack Ma. That investment in Alibaba is now worth $100B+, or a 5000x return. #FlexingOnEm

Post-WeWork, Son has shed a ton of assets to make room for more bets. He raised $80B+ in cash by selling stakes in SoftBank’s Japanese telecoms unit, T-Mobile, Alibaba, and the entirety of chip designer ARM.

Some of that money has gone into a massive Big Tech options bet (e.g., $AMZN, $GOOGL) dubbed the “NASDAQ Whale.”

The Vision Fund was in the red but rallied

In the 3 years of its existence the fund is up ~10%, according to The Economist. While the NASDAQ has returned 10x over the same period, some of Son’s bets that have gone public are doing nicely:

  • 10X Genomics (an increase of ~11x on invested capital)
  • Guardant Health (8.5x)
  • Vir Biotech (3.6x)
  • Slack and Uber (meh)

The Vision Fund still has stakes in hot startups that are benefiting massively from the post-pandemic digital reality: DoorDash, ByteDance (TikTok parent) and Coupang (South Korea’s Amazon).

SoftBank is raising a SPAC because… why not?

There’s concern that Son could use this popular financing vehicle to bring one of his dud startups to the markets (FYI: if Son SPACs WeWork, we’re shutting down The Hustle).

The Vision Fund has already placed $83B across 92 firms while a second (less famous) Vision Fund has done 13 deals, per The Economist.

In a (maybe) apocryphal fundraising story, Son told Saudi Arabia’s Crown Prince, “give me $100B and I’ll give you $1T.”

Well, Vision Fund 1 is a 12-year investment vehicle, meaning we have 9 years to go… so Masa may very well get the last laugh.

Share on Facebook Share on Twitter Send as email to a friend View on our website


  • Nextdoor, the neighbor-based social network, may go public with a value of $5B. Its virtual groups have been used to report on tupperware returns COVID safety.
  • Homeshoppin’ is poppin’: QVC and HSN have souped up their live-streaming retail biz during the pandemic.
  • Ad crumbs: With a number of large companies pulling ads from Facebook, that money is ending up on Snap and Pinterest.
  • Price wars: Mobile carriers want to lock in customers on the 5G wave, so they’re heavily discounting the iPhone 12.
  • Don’t laugh… but Cisco wants to make Webex as “cool” as Zoom (HAHAHHAHHAHHAHA).
Beg, Borrow, Steal
pit crew

How businesses can find innovation from anywhere

The Ferrari F1 pit crew is a case study in efficiency. In the GIF above, it takes them a mere ~3.5 seconds to swap out a race car’s tires.

And as it turns out, studying this team’s efficiency was beneficial to other fields: A children’s hospital in England integrated aspects of the pit crew’s process to help prevent post-surgery deaths.

Interdisciplinarity at its finest

In the mid-1990s, the Great Ormond Street Hospital for Children in London conducted a 2-year review of its surgical process and realized its handover procedure was causing errors that severely compromised patient safety.

So, they videotaped their process and sent it to an F1 pit crew team to ask for advice.

One key suggestion was to improve the handover choreography among team members. For example, the anesthetist was assigned the same coordinating role as a pit crew’s “lollipop man” (the person who waves in the car).

After implementing the changes, the hospital’s error rate declined by 66%, according to Wharton professor Ethan Mollick.

This isn’t the first borrowed innovation

The OG version is Henry Ford adapting processes from the meatpacking industry to make car assembly lines. Per Harvard Business Review, more recent versions include:

  • 3M, which found a solution to deal with facial skin infections by consulting theatrical make-up artists
  • An escalator company that copied techniques from the mining industry to install escalators in shopping malls

To find these innovations, HBR suggests looking to industries that are:

  1. Distant from your own (to maximize the novelty of the solutions)
  2. More advanced (they’ve solved the hardest problems)

Now if you’ll excuse us, we’re going to go find a way to integrate this innovation into our newsletter business:

Share on Facebook Share on Twitter Send as email to a friend View on our website


Forget $QQQ. If you’re into investing, check out Miso

Miso Robotics, to be exact.

They’re the brains behind Flippy the Frying Robot, the AI assistant chef working alongside kitchen staff at restaurants like White Castle.

Flippy’s numbers are crazy — like, +300% margins for restaurants crazy — which puts Miso Robotics in prime position to be a main player in the up-and-coming cloud kitchen market.

Want to get in on the ground floor? Check out their SeedInvest right here.

Invest here →

Stay Calm and Fundraise On
Mental Health

As people deal with pandemic stress, the business of keeping you zen is booming

We all have that friend who had the most “life-changing experience” during their 2-week meditation retreat in northern Thailand.

While some used to mock these free souls, everyone is now trying to calm their minds amid the insanity of quarantine life — many at the push of a button.

Mental health startups have attracted ~$1.4B in funding through the first 9 months of the year, already more than all of 2019, according to Pitchbook.

There have been a string of mental health mega-rounds

A good chunk of this funding has come from 9-figure deals:

  • Amwell, which provides behavioral health and telehealth services, raised $194m in May before going public last month
  • Mindstrong, a platform to provide therapy for severe mental health issues, raised $100m in May
  • Lyra Health, which deals with digital behavioral health, raised $110m in August

Now, Calm wants to (somewhat ironically) get in on the mania, with a reported fundraise of $150m at a $2.2B valuation.

There’s been a massive spike in mental health issues

A CDC study from June revealed that 31% of Americans struggled with anxiety or depression.

These figures are a scary jump from <10% in 2019, almost certainly related to stressors brought on by the pandemic.

This dramatic rise — combined with the ease of accessing mental health apps and a dearth of direct flights to Southeast Asia — means the money will likely keep rolling into this space.

Share on Facebook Share on Twitter Send as email to a friend View on our website
Get started →


All signal, no noise

Since launching our Trends product in 2019, one of our most beloved features is our signals. Each week, we share 3 signals — trends that 95%+ of the population is sleeping on — and show you exactly where the opportunity is. Here are just a few of our winners:

  • Last October, we wrote about the world of insect edibles. A year later, Ÿnsect (home of the world’s most expensive bug farm) raised another $224m.
  • Last December, we wrote about the thriving business of Halodoc (telemedicine in Indonesia) and how their adoption of 2m+ users could be mimicked in North America. Fast forward and although Halodoc is not a public company, Teladoc is up nearly 300% in the same time period.
  • In January, we talked about the immense opportunity in Apple’s AirPods business, which alone was bringing in more revenue than Shopify, Twitter, or Spotify. Apple’s market cap has gone up nearly 50% since the signal was written. And just this month, ex-Apple execs raised $30m for Humane, trying to capitalize on the opportunity in next-gen wearables.
  • At the beginning of the pandemic, we wrote about the growing sensation of Everesting, which is literally hiking up and down a hill so many times in one session, so that it’s equivalent to scaling Everest. In just a few months, the number of Everestings has more than doubled. In the same feature, we highlighted Zwift, which recently raised its Series C at a valuation of $1B+, alongside other home fitness winners like Peloton.

But, it’s not just the industry bigwigs. We’ve had people within our community build successful businesses off of the back of other signals, including DTC plant subscriptions, dalgona coffee, and tiny homes.

We’ve built up a library of 100+ signals that you can get access to for $1.

Get Started → JOBS

Director of Media & Advertising, Okta:

This global cloud company needs an experienced pro to lead its brand, engagement, and performance engagement teams.

Senior Data Scientist (Machine Learning), Coursera:

Flex those computational muscles with this online learning platform.

B2C Lifecycle Marketing Manager, Pluralsight:

This gig’s for someone who knows how to make marketing messages personal.

Content Senior Manager, Zapier:

This position is brand-spanking new. Is it for you? Check it out.

Regional Sales Director, Procore:

If you know enterprise SaaS sales and think there’s nothing sweeter than talking to the C-suite, you’ll def wanna click this one.

See more →


GIVEAWAY: Share The Hustle for a chance to win a MacBook Pro

Ambassador Rewards

Every referral you get gives you an additional entry in the giveaway. Here’s a message you can use to share with your friends:

Hey! Do you read The Hustle? It’s the best daily business newsletter out there — only takes 5 minutes to read. They’re running a giveaway today so if you sign up using my link, we’re both entered to win a MacBook Pro. Sign up here, it’s free: {referral_url}

Share to Win →
How did you like today’s email?

hate it


love it

Today’s email was brought to you by Trung “Golden Ticket” Phan.
Editing by: Zachary “Vision III” Crockett, Amelia Loos (Day Old Seafood Chef).

Facebook Youtube Instagram Trends

2131 THEO DR. STE F, AUSTIN, TX 78723, UNITED STATES • 415.506.7210 Never want to hear from us again? Break our hearts and unsubscribe.

The Hustle

Get the 5-minute roundup you’ll actually read in your inbox​

Business and tech news in 5 minutes or less​



How'd Bezos build a billion dollar empire?

In 1994, Jeff Bezos discovered a shocking stat: Internet usage grew 2,300% per year.

Data shows where markets are headed.

And that’s why we built Trends — to show you up-and-coming market opportunities about to explode. Interested?