WeWork is leading a $32m investment round in a high-end coworking space called The Wing. Its catch: no boys allowed.
The company already plans to have 4 locations by the first quarter of 2018, and WeWork wants to help them grow by sharing their property sourcing wisdom as well as their network of cost-saving resources (i.e. their own office management initiative).
One could say WeWork is taking The Wing under their wing.
So hot right now
The old frat-house boy’s club model is WILDLY passé — not to mention offensive — and now, the seemingly niche all-female workspace idea is beginning to boom.
Ladies-only coworking spaces are popping up in places like Toronto, Los Angeles, St. Louis, San Diego, and Stockholm — and they all share the same vision: throw the bro’d up office space aesthetic out with the beer-soaked bathwater.
It’s about time
Creating a work environment free of high-T stink and dusty ping pong tables is obviously a better avenue for any workspace regardless of the gender, and the Wing is doubling down.
Their offices are kid-friendly spaces that provide amenities like showers, in-office blow-outs, lactation rooms, beauty product samples, snacks, and an all-female library or, respectfully, a fem-brary.
It’s a small, albeit progressive, step toward providing women with safe spaces to work, where they don’t have to worry about getting creepy comments by the water cooler.