The iPhone was officially announced on Jan. 9, 2007. Since then, Apple has sold $1T+ worth of high-end smartphones.
Those are jaw-dropping numbers, but the App Store figures are shockingly good in their own right.
The App Store has paid $200B+ to developers since 2008
This is according to mobile analyst Horace Dediu, who broke out even more recent figures:
- $1.8B: App Store sales in the last week of 2020 (+27% YoY)
- $540m: App Store sales on Jan. 1, 2021 (+40% YoY)
- 600m: The number of iPhone users that have an active subscription
By Dediu’s calculations, the App Store saw overall economic transactions of $675B in 2020. At the current growth rate, the implied economic value could reach $1T within 2 years.
Apple’s antitrust risk
With cases against Facebook and Google already in play, the risk to Apple comes from its control of the App Store, which is a gateway to 1B+ users:
- Epic Games filed suit against Apple for its current payment system, which takes 30% cuts from app sales above $1.2m
- Facebook is waging a massive PR campaign against Apple for its new privacy policies, which hamper ad targeting
Apple most recently flexed its power by wiping Parler (AKA “right-wing Twitter”) from its App Store, following the deadly storming of the US Capitol.
There’s a very high likelihood that when App Store’s ecosystem does hit $1T, it will be knee-deep in an antitrust battle.
