When you finally get an invite to Clubhouse… (Source: Reddit)
About 8 months ago, the internet had a good chuckle when Clubhouse raised money at a $100m valuation, even though the social audio app only had 5k beta users and was not yet in the App Store.
Looks like that was just the start.
Clubhouse — which lets users create live chat rooms or listen in on top investors (Marc Andreessen) and celebrities (Meek Mill, John Mayer) — is raising a new round, potentially at a $1B valuation, per The Information.
All of these numbers are being thrown around…
… even as the app still:
- Is making zero revenue
- Doesn’t have an Android app
- Remains invite-only (with 2m current registered users)
In a blog post, Clubhouse signals that the investment will be used to work on these challenges as well as provide monetization tools — subscriptions, tickets, tipping — for creators.
For its own business, Clubhouse could easily charge a fee or take a cut off of the creators.
Dealing with common social network issues
The 10-person startup is expanding its:
- Moderation team: The Information notes that 2 of the startup’s open roles are for “trust and safety” to deal with bullying and trolling on the platform
- Influencer program: Its “Creator Pilot Program” gives dozens of power users access to management and specialized tools
In a recent report, Andreessen Horowitz — which led the previous funding round — writes that “the audio innovation of the next decade will rival what we’ve seen in video apps over the past few years,” moving from passive podcast/audiobook listening to more interactive formats.
If that’s the case, we’ll be hearing a lot more from Clubhouse in 2021.
