Spritz Society is breaking into the soon-to-be $3B+ canned cocktail market

@BoyWithNoJob has 1.6m followers on Instagram. The man behind the account -- Ben Soffer -- just launched a 100% canned wine cocktail.

There’s a meme Instagram account called @BoyWithNoJob.

Spritz Society is breaking into the soon-to-be $3B+ canned cocktail market

It has 1.6m followers and chances are you’ve seen it. (A recent nugget of wisdom: “Delete ‘lol’ from the end of your sentences and just say what you need to say.”)

When you have an audience that big, you can launch products:

Enter Spritz Society…

… a spritzer wine cocktail that recently hit markets, per PureWow. Founded by Ben Soffer (the man behind @BoyWithNoJob), the brand is jumping into the fast-growing canned cocktail market.

According to CNBC, this category of the alcohol market is still small (3% of total) but growing fast (+50% from 2019 to 2020) and projected to reach $3B-$4B in the next few years.

The value prop

Aside from leaning into a built-in audience, Soffer’s brand has higher end inputs: Spritz Society is made from 100% white wine whereas many canned cocktails contain malt liquor.

Spritz Society comes in 4 flavors (Grapefruit, Blood Orange, Pineapple, Lemonade), and like any ecommerce brand worth its salt, has a subscription option.

This playbook has been executed to great effect before: In 2019, another popular Instagram meme account — @TheFatJewish — sold its wine brand, Babe Wine, to alcohol giant Anheuser-Busch InBev.

Topics: Food

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