Hardly any of us have fond memories of PE. Just rope-climbing burns and bruised egos.
Physical education is a stressful, necessary staple of American public schools — but replicating it proved tricky when the pandemic shifted education online.
That's where Hiveclass came in. Founded by parents, the web-based platform replicates PE coursework with a library of 1.8k+ short-form videos.
How it works:
- Schools and libraries partner with Hiveclass to offer students access to free, standards-aligned PE lessons online.
- Educators can structure a video-based curriculum that includes quizzes with written responses, keeping students engaged and verifying completion.
- The platform also offers resources on social and emotional learning, fitness concepts, and mindfulness.
The company recently closed a $1.5m seed round, generated $2m+ in revenue, and serves 13k+ teachers and students through 80+ educational institutions.
The pandemic is over — why’s it still growing?
Because children are like Jack Russell Terriers.
Without exercise, they can have behavioral issues, develop long-term health complications, and rip your house to shreds while you're in the shower.
However, traditional avenues for keeping kids active can be problematic.
- Overcompetitiveness and bullying often lead to disengagement from PE — a major problem in school districts where it's required for graduation.
- The rising costs of organized sports can be prohibitively expensive for many families.
Hiveclass aims to cover those bases by offering a discreet, cost-effective, non-judgmental alternative to conventional physical education.
And while other remote training resources — Peloton, TrainingPeaks — exist, Hiveclass differentiates itself with its business model.
It prioritizes kids and targets schools instead of consumers — making it a compelling case study in identifying an underserved market with a dated process in need of a modern approach.
