Domino’s has been working on pizza delivery innovation for years. During quarantine, its efforts have paid off.

Domino’s Pizza has seen sales surge during quarantine. Its success is built on years of pizza delivery-related innovation.


September 21, 2020

When we think of companies benefiting from quarantine, Amazon and Zoom probably come to mind.

Whether or not you’re on a paleo diet, you should also throw Domino’s Pizza into this mix.

Case in point: Domino’s sales jumped 16% YoY in Q2 to $920m

That’s during a period when 15k+ sit-in restaurants have closed, according to the Wall Street Journal.

Further, 2 notable pizza competitors — California Pizza Kitchen and the parent company of Pizza Hut (NPC International) — have recently filed for bankruptcy.

The $16B pizza giant has particularly benefited from its focus on digital sales over the years. Per WSJ, a quick-service restaurant typically does 5-10% of sales online; Domino’s was at 65% last year and 75% today.

What’s its secret?

Domino’s made a handful of key moves that prepared it for this moment:

  • It created its own point-of-sale system for all 6k US locations
  • The chain made it possible to order through any channel: desktop, smartphone, Twitter, a Samsung TV, Amazon Echo, Slack, FB Messenger
  • It introduced “zero-click ordering”: open the app and your favorite pizza is ordered within 10 seconds
  • In the works? Autonomous delivery and e-bike delivery

Our favorite innovation: the cardboard pedestal for contactless delivery.

We reached out to Domino’s to see if the genius inventor of this product received a promotion (no response yet).

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