Zachary Crockett
Editor, Senior Writer, The Hustle

The jobs most (and least) likely to land you on ‘The Bachelorette’

Over 19 seasons, 523 men have competed for the final rose. And on TV, some professions are sexier than others.

Zachary Crockett • August 19, 2023
Buc-ee’s storefront

How one man created a multimillion-dollar resale market for Buc-ee’s snacks

A legendary Texas convenience store chain didn’t have an online store for its popular treats. One entrepreneur decided to change that.

Zachary Crockett • July 28, 2023

The man who won the lottery 14 times

How a rogue Romanian economist legally gamed the lottery and won millions of dollars around the world.

Zachary Crockett • July 21, 2023

Should we automate the CEO?

There has been a lot of buzz about how AI might eventually replace lower-rank workers. But why not start with the highest-paid corporate executives?

Zachary Crockett • March 11, 2023

How the inventor of the troll doll missed out on a fortune

Trolls were one of the hottest toys of the 20th century — twice. But the original inventor only made a sliver of the proceeds.

Zachary Crockett • February 11, 2023

What the hell are stock buybacks?

Major corporations are buying back their own stock at alarming rates. But whom does the practice really benefit?

Zachary Crockett • January 21, 2023

The millionaire who lost it all and became a castaway

When David Glasheen lost his fortune in the 1980s stock crash, he packed a small suitcase and moved to a remote island. He’s been there ever since.

Zachary Crockett • December 17, 2022

Can you get sued for using a meme?

In recent years, the subjects and photographers behind some of the internet’s most popular memes have taken legal action to protect their work from nefarious actors.

Zachary Crockett • November 19, 2022

The economics of Costco rotisserie chicken

Costco’s popular chickens have stayed fixed at $4.99 for more than a decade — even in the face of raging inflation. But it’s come at a cost.

Zachary Crockett • October 8, 2022

How one of America’s last piano manufacturers stays alive

Piano-building was once one of the country’s largest industries. Today, only two companies remain in business.

Zachary Crockett • September 24, 2022

The architect who became the king of bank robberies

George Leonidas Leslie orchestrated an estimated 80% of all bank robberies in the US in the late 1800s — a total haul worth millions — all while living a strange double life.

Zachary Crockett • August 19, 2022

Why is rent skyrocketing?

The Hustle surveyed 3k+ renters and landlords to find out how much rent has gone up in 2022, and what’s driving the surge.

Zachary Crockett • August 6, 2022

America’s favorite family outings are increasingly out of reach

Taking the kids to a baseball game, a movie, or Disneyland is a bigger financial commitment than it used to be for middle-class families.

Zachary Crockett • July 16, 2022

The $500m smiley face business

Nearly 50 years ago, one man ‘invented’ the modern smiley face. Then, another man halfway across the world made it into a multimillion-dollar cash cow.

Zachary Crockett • July 8, 2022

Can a corporation "own" a color?

A handful of companies have pushed the boundaries of intellectual property law by laying claim to individual colors.

Zachary Crockett • June 25, 2022

A chat with Ray Dalio

We talked to one of the most successful investors in the world about inflation, the debt crisis, and the decline of the American empire.

Zachary Crockett • June 10, 2022

The lucrative economics of expert witnesses

The Depp-Heard trial was the latest courtroom battle to call attention to the gainful microeconomy of expert witnesses.

Zachary Crockett • June 4, 2022

Why a small candy company is Warren Buffett’s ‘dream’ investment

The story of See’s Candies reminds us of the importance of consistency, quality, and long-term growth in investing.

Zachary Crockett • May 13, 2022

The strange business of hole-in-one insurance

When golf tournaments promise big cash prizes for holes-in-one, they turn to niche insurers to protect against a stroke of luck.

Zachary Crockett • April 29, 2022

The surprising afterlife of used hotel soap

Hotel guests leave behind millions of half-used bars of soap every day. A nonprofit is on a mission to repurpose them.

Zachary Crockett • April 22, 2022

Why most gas stations don’t make money from selling gas

With gas prices climbing up, you may think station owners are getting greedy. But the economics behind the pump tell a different story.

Zachary Crockett • April 15, 2022

The guy who quit medical school to become an NBA referee

Suyash Mehta was on the fast track to a successful career as a doctor. Then, he took an extreme pivot.

Zachary Crockett • April 2, 2022

Are advertisers going to infiltrate our dreams?

Major brands like Coors, Microsoft, and Burger King want in on our dreams — and researchers are concerned about it.

Zachary Crockett • March 18, 2022

Meet the woman who builds the world’s most unique Airbnbs

Kristie Wolfe has built off-grid hobbit holes, treehouses, and potato-shaped abodes — often on a shoestring budget.

Zachary Crockett • March 5, 2022

How Ikea tricks you into buying more stuff

The home furnishings giant enlists a maze-like layout, cheap food, and crafty psychology to get you to fill up your cart.

Zachary Crockett • February 26, 2022

The customers who repeatedly buy doomed products

‘Harbinger customers’ are really good at picking out things that fail — and in the product marketing business, they can be a kiss of death.

Zachary Crockett • January 22, 2022

What it’s like to make $100k+ walking dogs

The economics of dog walking can be lucrative — but the profession comes with a myriad of wild encounters.

Zachary Crockett • January 16, 2022

How the poinsettia took over Christmas

The story of America’s favorite holiday plant is rife with international politics, spoiled trade secrets, and a toppled monopoly.

Zachary Crockett • December 18, 2021

The insane resurgence of vinyl records

Vinyl has reclaimed its throne as the most-popular physical music format. But can the industry meet the demand?

Zachary Crockett • December 4, 2021

Why thieves love to steal catalytic converters

In the past few years, this little car part has sparked a massive crime wave. It has a lot to do with the booming market for precious metals.

Zachary Crockett • November 13, 2021

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