Great news for recently bereaved pet owners: An emerging platform applies Amazon-style logistics to pet cremation, ensuring the ashes in your pug's urn aren't from some random corgi.
Angelpaw works with 10k vets to cover 100k pets per month on the world's largest pet cremation tracking platform — essentially Find My Friends for pet remains.
Here's how it works:
- When a pet dies, vets scan a waterproof RFID tag that stores all pet and owner data digitally.
- Fixed antennas and handheld scanners track the pet through every crematorium station.
- Owners receive updates at each step, from pickup to when the ashes are ready.
Ruff-ly speaking, how big is its market?
The pet cremation industry has historically run on trust and clipboards — a bit surprising for a $2.4B market projected to hit $3.2B by 2032.
Owners often wound up with the wrong ashes: a tough look when 51% of US pet owners say their pets are as much a part of their family as siblings or parents.
"Pet humanization" offerings — like premium food, DNA tests, and veterinary telehealth — are becoming increasingly popular. AngelPaw is a natural extension of that. If we treat pets like family in life, why wouldn't we do so in death?
Other businesses play into that as well:
- CodaPet is a marketplace connecting families with vets who perform in-home euthanasia.
- Obituary Assistant now includes a plug-in for pet memorials, letting owners create digital tributes for fallen furry friends — not just human obituaries.
Woof! Any concerns?
Angelpaw is building a data layer on top of 100k monthly pet deaths. That volume could raise eyebrows over data privacy.
And some might find applying Amazon-style logistics to grief unsettling or distasteful. Does radical transparency help mourning, or does it industrialize the last intimate act we perform for a pet?
Still, the business case is clear: Americans spent $157B on pets in 2025, and death is a life stage we haven't overhauled.
Digitizing the moment all dogs go to heaven could be lucrative.
