How’s Rihanna’s fashion empire going?

She’s not just a pretty face. Rihanna has a whole umbrella (🎶🎵 ella, ella 🎶🎵) of product lines under her eponymous brand Fenty. Even with...
Shelley Tang • February 12, 2021

Crocs had a massive 2020. How?

Crocs are like the Uggs of summer. No one actually thinks they look good, but Crocs’ comfort and creativity have driven sales of 600m+...
Jacob Cohen • January 13, 2021

Supreme was just acquired for $2.1B. Here’s how Japan made the fashion brand huge.

Supreme knows how to capitalize on hype. Renowned for its limited drops and highly coveted streetwear, the brand has bloomed into a $500m/year fashion empire. And...
Trung T. Phan • November 11, 2020

Supreme’s most expensive items

Listen, I own a lot of Air Jordans (shoutout to the Concord 11s). I get why people drop money on fashion. But holy smokes, some...
Trung T. Phan • November 11, 2020

Confusing clothes sizes have inspired a new market for fit-finding services

Imagine a world where you no longer have to decide between buying a pair of pants in a size 16 or 18 and then,...
Mark Dent • December 17, 2019

Victoria’s Secret cancels its fashion show, in bid to remain culturally relevant

The Victoria’s Secret fashion show — known for sparkly lingerie, angel wings, and unrealistic portrayals of the female body — just got the ax.  This...
Mia Sullivan • November 25, 2019

Digital clothes are fashion’s freaky new frontier

Photo: Carlings A company called Carlings offers a pair of high-fashion jeans for $22.04. Seems like a good deal, right? But there’s a catch: The jeans...
Conor Grant • November 25, 2019

Department stores hope used clothes will revitalize sales

Photo by Jonas Gratzer/LightRocket via Getty Images Last week, J.C. Penney and Macy’s announced a deal with the fashion resale site thredUP to devote sections...
Conor Grant • August 21, 2019

How did Carter’s, a 154-year-old retailer, become the biggest biz in kids’ clothing?

Across the baby-clothes business, companies are closing their doors: 1.7k kids clothing stores — including whole chains such as Babies ‘R’ Us and Gymboree...
Conor Grant • July 30, 2019

Rent the Runway becomes a fashion unicorn

Subscription clothing rental startup Rent the Runway just locked in $125m, officially becoming a $1B company. Now, Runway plans to grow its subscription business,...
Wes Schlagenhauf • March 22, 2019

Direct-to-consumer bra biz ThirdLove raises $55m to prove it knows Victoria’s Secret

ThirdLove, a direct-to-consumer underwear startup, raised $55m to take on Victoria and the other leading ladies of the lingerie biz. Unlike some competitors, the 6-year-old...
Conor Grant • February 27, 2019

Nike has finally achieved its decade-long dream: an auto-lacing smart shoe

For the last 3 years (and much longer from concept-to-product), Nike has been developing a smart shoe with power lacing technology — and next...
Wes Schlagenhauf • January 16, 2019

Patagonia doubles down on ‘morality marketing’ with endorsement of 2 senators

For the first time in its corporate history, outdoor retailer Patagonia endorsed 2 Senate candidates. The move is unusually political for a for-profit company,...
Conor Grant • October 22, 2018

Levi’s is back on top after a strong 2017, and a big Q1

In the ’90s Levi’s was bigger than Nike. Sadly, by the turn of the millennium, they were still doing the same old denim dance...
Wes Schlagenhauf • May 2, 2018

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