Rob Litterst
Contributing Writer, The Hustle

Pretzels are having a moment

Pretzels are eating into the $106B snacking market in the US.

Rob Litterst • November 30, 2022

A new ball is changing the game of soccer

A ball equipped with sensors is making life easier for refs and could help grow the game.

Rob Litterst • November 29, 2022

Facebook took out the trash

In the last year, Meta has cracked down on spammy posts.

Rob Litterst • November 28, 2022

DoorDash wants to deliver everything

The food delivery leader is expanding into groceries.

Rob Litterst • November 21, 2022

In the battle of airports, the West Coast wins

A recent ranking of the best and worst airports in the US reveal coastal differences.

Rob Litterst • November 21, 2022

Homeowners are all-in on home improvement

Home Depot and Lowe’s are surviving the housing slump thanks to a home-remodeling boom.

Rob Litterst • November 18, 2022

Campbell Soup is prepping for the future

The soup institution is using AI to expand its product mix.

Rob Litterst • November 17, 2022

Why Apple store workers are unionizing

Employees want higher wages, more co-workers and less sales pressure.

Rob Litterst • November 16, 2022

Keurig’s push for smart coffee

The company that popularized coffee pods is making a big push for customization.

Rob Litterst • November 15, 2022

Gyms are back, and landlords love it

Gyms are bulking back up as consumers continue leaving the house.

Rob Litterst • November 14, 2022

How millennials are changing sales

Charisma alone doesn’t cut it anymore.

Rob Litterst • November 9, 2022

What happened to Carvana?

The company’s stock has plummeted from its pandemic highs.

Rob Litterst • November 8, 2022

The rise of Rust, the programming language going viral

Some of tech’s biggest players are making big bets on Rust.

Rob Litterst • November 7, 2022

Taylor Swift’s record week

Her new album took the Billboard Hot 100 by storm.

Rob Litterst • November 4, 2022

ESPN wants in on gambling

A deal with DraftKings could help the brand maintain relevance with young fans.

Rob Litterst • November 2, 2022

Should we be worried about a Phillies World Series title?

History makes a strong case to root for the Astros.

Rob Litterst • November 1, 2022

Slowing cloud spend has investors spooked

Companies are spending less on cloud computing, the ultimate sign of belt tightening.

Rob Litterst • October 31, 2022

Where are the rest of the gifts?

There may be a little extra room under the tree this year.

Rob Litterst • October 28, 2022

The $10B business of Halloween decorations

A combination of factors has pushed the Halloween spirit to record levels, and big-box retailers are reaping the benefits.

Rob Litterst • October 26, 2022

Amateur investors are bowing out

Daily trading volume is way down from 2021’s highs.

Rob Litterst • October 25, 2022

Can AI cure writer’s block?

Lex, an AI-enabled word processor, might be GPT-3’s first breakthrough app.

Rob Litterst • October 24, 2022

Buying bread? You’re gonna need more dough

Breadflation is surging across the globe.

Rob Litterst • October 21, 2022

The NCAA wants more Madness

If the tournament field expands to 96 teams, perfect brackets may become a relic of the past.

Rob Litterst • October 19, 2022

An anonymous app called Gas is taking high schools by storm

The anonymous app for teens just took over the top spot in the App Store.

Rob Litterst • October 18, 2022

Could the Adderall shortage impact the workplace?

Adderall prescriptions popped during the pandemic.

Rob Litterst • October 17, 2022

Why brands are flocking to women’s sports

Female athletes are driving more engagement than their male counterparts.

Rob Litterst • October 17, 2022

The new sports bar, explained

Led by Topgolf, activity-focused bars are sprouting up all over the country.

Rob Litterst • October 14, 2022

TikTok’s queen of the bestseller list

Colleen Hoover has had an unconventional path to literary superstardom.

Rob Litterst • October 14, 2022

Is Zuck too early to the metaverse?

Meta’s betting it all on virtual reality, but it may be too early.

Rob Litterst • October 12, 2022

Is this the end of the GIF?

The internet’s most prolific file format might be on the way out.

Rob Litterst • October 11, 2022

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