Can a corporation "own" a color?

  On a summer day in 2019, Daniel Schreiber opened his mailbox to find a threatening letter from one of the world’s largest telecom companies. In...
Zachary Crockett • June 25, 2022

‘Just stop buying lattes’: The origins of a millennial housing myth

Consider the 21st century’s most ubiquitous piece of financial advice: “Can’t afford a house? Just stop buying lattes.” Every millennial has heard some kind of...
Mark Dent • June 18, 2022

A chat with Ray Dalio

NOTE: This is an edited transcript of our full podcast interview with Ray Dalio. If you prefer audio, you can listen to it in...
Zachary Crockett • June 10, 2022

The lucrative economics of expert witnesses

In the waning days of the defamation trial between Johnny Depp and Amber Heard, Dr. Shannon Curry was called to the stand. Curry, a California-based...
Zachary Crockett • June 4, 2022

Why America has so few carpenters

When Desmond Collins was in his 20s, he cycled between low-paying jobs at places like McDonald’s and Taco Bell, grasping for any opportunity, he...
Mark Dent • May 20, 2022

Why a small candy company is Warren Buffett’s ‘dream’ investment

If investing were a video game, you might suspect Warren Buffett of using some kind of cheat code. His holding company, Berkshire Hathaway, boasts $969B...
Zachary Crockett • May 13, 2022

Why free stuff makes us irrational

If you’ve ever wondered just how passionate people are about free samples at Costco, look no further than these 2 incidents: 2015: At a Southern...
Mark Dent • May 6, 2022

The strange business of hole-in-one insurance

On a warm day in September 2009, Jason Hargett, a 35-year-old restaurant manager and father of 4, stepped up to the tee at Red...
Zachary Crockett • April 29, 2022

The surprising afterlife of used hotel soap

One of the first things many of us do when we settle into a hotel room is reach for the packaged bar of soap...
Zachary Crockett • April 22, 2022

The first ‘Easter eggs’ were an act of corporate rebellion

In August 1980, Atari’s consumer relations division received a handwritten letter from a 15-year-old boy whose enthusiasm practically leaped off the page.  “I’M SO …
Mark Dent • April 15, 2022

Why most gas stations don’t make money from selling gas

Last month, gas prices hit a new national average record of $4.33/gallon, up nearly $1.50 from just a year ago. The price of gas is...
Zachary Crockett • April 15, 2022

Why thinking about inflation leads to more inflation

As America continues to reckon with inflation, neither businesses nor everyday people feel good about their financial situations.  Zachary Crockett / The Hustle It all means...
Mark Dent and Zachary Crockett • April 9, 2022

The guy who quit medical school to become an NBA referee

One day in 2013, Suyash Mehta was approached by a mysterious man. Mehta, then a 22-year-old pre-med student, had just finished refereeing a high school...
Zachary Crockett • April 2, 2022

The popular electronics chain that scammed America

On September 13, 1984, as stocks wavered through a bear market, a regional electronics chain held a hyped initial public offering. If it seems odd...
Mark Dent • March 26, 2022

Are advertisers going to infiltrate our dreams?

Last year, Molson Coors, the esteemed purveyor of watered-down frat-party beer, ran a jarring ‘experiment.’ In a discreet building in downtown Los Angeles, 18 subjects...
Zachary Crockett • March 18, 2022

Why people are really leaving their jobs during the Great Resignation

The Great Resignation has been the economic buzzword of the pandemic. The share of workers voluntarily leaving their jobs escalated from a fairly typical 2.3%...
Mark Dent • March 12, 2022

Meet the woman who builds the world’s most unique Airbnbs

You may not know the name Kristie Wolfe. But if you’ve used Airbnb, you’ve likely seen her properties. Over the past decade, Wolfe has built...
Zachary Crockett • March 5, 2022

How Ikea tricks you into buying more stuff

On a recent Saturday afternoon, Alex Santos journeyed to his local Ikea with a singular mission: the procurement of a new Poäng chair. It was...
Zachary Crockett • February 26, 2022

Is this the end of an Olympic ticket monopoly?

David McBride was an Olympic fan his entire life.  One of his friends coached Olympic volleyball teams, and another competed for the water polo team...
Mark Dent • February 12, 2022

The economics of Spotify

If you listen to Spotify’s music recommendations, there’s a good chance you’ve come across songs by Sadie Dupuis. As Dupuis told The Hustle, she’s been...
Mark Dent • February 5, 2022

Would you take free land in rural America?

Sitting in the basement of a historic courthouse in Lincoln — a wind-swept town in north central Kansas — Bradley Roberts laughs while comparing...
Mark Dent • January 29, 2022

The customers who repeatedly buy doomed products

There’s an age-old piece of wisdom in product marketing: Positive feedback = a sign of success In most cases, this is true. Companies love so-called high-value customers,...
Zachary Crockett • January 22, 2022

What it’s like to make $100k+ walking dogs

On the streets of New York City, Ryan Stewart is a curious sight. When he walks down the street, kids stop and stare. Drivers honk....
Zachary Crockett • January 16, 2022

The con artist who sold rich investors a fake country

On March 20, 1823, after 2 grueling months sailing across the Atlantic Ocean, passengers gathered on the deck of the Kennersley Castle for the...
Mark Dent • January 7, 2022

How the poinsettia took over Christmas

The poinsettia plant is a ubiquitous Christmas staple. Every year, just after Thanksgiving, it emerges en masse at nurseries, big-box retailers, fundraisers, and holiday …
Zachary Crockett • December 18, 2021

Who gets left out of ‘bootstrapping’?

Jeff Young is the Managing Editor at EdSurge. He recently launched a great 6-episode podcast series on bootstrapping, which you can listen to here. *** It’s...
Jeff Young • December 11, 2021

The insane resurgence of vinyl records

Long before the days of Spotify, Apple Music, and YouTube, vinyl records were all the rage.   In the 1970s, vinyl sales peaked at 530m units/year...
Zachary Crockett • December 4, 2021

The economics of Broadway shows

In early October, Rachel Sussman felt catharsis as she sat among hundreds of people for the Broadway debut of Is This A Room at...
Mark Dent • November 20, 2021

Why thieves love to steal catalytic converters

In the mass of pipes and steel under your car, there’s something called a catalytic converter. Situated between the engine and exhaust, these little contraptions...
Zachary Crockett • November 13, 2021

To reinvent work, we have to destroy the clock

On one end of the spectrum, there is Elon Musk. On the other end, there is Iceland.  Musk, like many celebrity CEOs, works a lot...
Mark Dent • November 5, 2021

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