Apple Watch on a wrist

Will this be the last Christmas you can get an Apple Watch?

Apple is locked in a years-long patent fight with a medical technology company. Is anybody winning?

Katherine Laidlaw • 21 hours ago

The spectacular failure of SPACs

They were supposed to be a revolution. They may get sued out of existence.

Mark Dent • November 17, 2023
color swatches

Who chooses the world’s Color of the Year?

From her desert office in a converted RV garage, Leatrice Eiseman has turned color into a celebrity for Pantone.

Katherine Laidlaw • November 10, 2023
leaf blower

Leaf blowers are a scourge. Why is it hard to get rid of them?

We hate how leaf blowers sound. We love how they make our lawns look.

Mark Dent • November 3, 2023
New York Times newspaper bestsellers

The murky math of the New York Times bestsellers list

How to land one of the spots on the list.

Katherine Laidlaw • October 27, 2023
spooky haunted house

The frightening economics of haunted houses

The only thing scarier than entering a haunted house is owning one.

Mark Dent • October 20, 2023
person waving on a tiny island

The wild business of desert island tourism

Have you ever dreamed of being a castaway? There’s an industry to cater to your desire.

Zachary Crockett • October 13, 2023
women in a party scene

The big business of bachelorette party buses

Bachelorettes, booze, and open-air party buses. What could go wrong?

Ali Montag • October 6, 2023
Etsy logo

Why Etsy is a financial lifeline for artisans in Ukraine

Ukraine-based Etsy shops have long had the highest sales rates in the world. The war has made those shops more critical than ever.

Mark Dent • September 29, 2023
indoor cycling

One man’s quest to end cheating in virtual cycling

A cyclist discovered widespread cheating on the popular online cycling platform Zwift. Then came the death threats.

Katherine Laidlaw • September 22, 2023
Tom Cruise on a motorcycle

How Hollywood insures its biggest stunts

When Tom Cruise drives off a cliff, insurance companies are standing by in case something goes wrong.

Alex Mayyasi • September 15, 2023
football player holding money

Are superstar athletes good for the economy?

The world’s best athletes make us happier. It’s harder to tell if they make us richer.

Mark Dent • September 8, 2023

Where do fonts come from? This one business, mostly

Creators say they struggle to gain a foothold in a font market dominated by Monotype

Sara Friedman • August 25, 2023

The jobs most (and least) likely to land you on ‘The Bachelorette’

Over 19 seasons, 523 men have competed for the final rose. And on TV, some professions are sexier than others.

Zachary Crockett • August 19, 2023
vanilla beans

Why the world’s best vanilla is so easy to steal

A journey inside Mexico’s underground vanilla economy

Nathaniel Parish Flannery • August 11, 2023
spinning a record

Why nobody got paid for one of the most sampled sounds in hip-hop

This month marks the 50th anniversary of hip-hop. A few seconds from one forgotten rap song have tied artists and eras together for decades.

Mark Dent • August 4, 2023
Buc-ee’s storefront

How one man created a multimillion-dollar resale market for Buc-ee’s snacks

A legendary Texas convenience store chain didn’t have an online store for its popular treats. One entrepreneur decided to change that.

Zachary Crockett • July 28, 2023

The man who won the lottery 14 times

How a rogue Romanian economist legally gamed the lottery and won millions of dollars around the world.

Zachary Crockett • July 21, 2023
Ricolaaa gif

Why so many brands use sound to make you buy stuff

Netflix made sonic logos — the new version of jingles — trendy. But its success is hard to replicate.

Mark Dent • July 14, 2023
clouds and rain

The economics of making it rain

It may sound like sci-fi, but weather modification is a decades-old business that’s growing internationally.

Alex Mayyasi • July 7, 2023
counterfeit software on a computer

Why so much of the world runs on counterfeit software

Burned DVD discs, roadside vendors, and customers who have no idea what they’re buying

Olatunji Olaigbe • June 23, 2023
Taylor Swift

The Etsy sellers paying rent with Taylor Swift merch

Long lines and high demand for Swift’s Eras Tour gear have opened a market for creative fans.

Ali Montag • June 9, 2023

One man’s quest to make pickleball quiet

America’s fastest-growing sport has a noise problem. Can the solution be found in a makeshift lab outside Pittsburgh?

Mark Dent • June 2, 2023
Salvador Dalí

Why Salvador Dalí is the most faked artist in the world

Dalí’s legacy was thrown into disarray by an American myth: that art is an investment.

Mark Dent • May 12, 2023
Chris Matthews

The basketball journeyman who became a shooting coach to the stars

Many of the best shooters in the NBA, WNBA, and NCAA have hired Chris Matthews, a basketball entrepreneur.

Mark Dent • May 5, 2023

The secretary who helped uncover one of America’s strangest Ponzi schemes

Carpet cleaning, reputed mobsters, and a woman who refused to be fleeced.

Mark Dent • April 28, 2023

The developers who see dollar signs in abandoned downtowns

In today’s real estate market, finding a struggling office building that’s just right is like “a golden ticket.”

Alex Mayyasi • April 21, 2023

The economics of dating during high inflation

How much do people spend on dates? Where do they go? And how has inflation impacted dating life? The Hustle ran a survey to find out.

Mark Dent and Zachary Crockett • April 14, 2023

What old sitcoms reveal about America’s rising cost of housing

Living single with friends used to be a lot easier.

Mark Dent • March 25, 2023

Should we automate the CEO?

There has been a lot of buzz about how AI might eventually replace lower-rank workers. But why not start with the highest-paid corporate executives?

Zachary Crockett • March 11, 2023

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