Katherine Laidlaw

Katherine Laidlaw is a senior writer at The Hustle. Her features have appeared in WIRED, The Atlantic, Toronto Life, and others. She lives in Toronto as the trusty sidekick to her opinionated dachshund, Lucy.

The wizard behind the names of billion-dollar companies

Dave Placek is a naming legend whose agency, Lexicon, has been devising household brand names since ...

Katherine Laidlaw

7/31/26

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What happens when the AI bubble pops?

Katherine Laidlaw

7/31/26

The wine made by British monks that’s making bank

Katherine Laidlaw

7/1/26

Meet the guys you call when AI breaks your brain

Katherine Laidlaw

7/24/26

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The nostalgia factory that’s made millions flipping old Polaroids

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Updated 1/23/26
Meet the cowboy who never clocks out

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Updated 12/19/25
The woman who puts America to sleep

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Updated 11/14/25
He lost nearly $100k to a con artist. He turned it into a business

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Updated 10/10/25
The pop singer who built a million-dollar ant empire

Katherine Laidlaw
Updated 9/19/25
The U.S. town with a pumpkin-based economy

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Updated 9/5/25
The adults still obsessed with Chuck E. Cheese

Katherine Laidlaw
Updated 8/11/25
Why does a fire truck cost $2 million?

Katherine Laidlaw
Updated 7/18/25
Will matcha’s popularity be its downfall?

Katherine Laidlaw
Updated 6/22/25
The rise of the mega-donor

Katherine Laidlaw
Updated 10/28/24
Getting a divorce? There’s a coach for that

Katherine Laidlaw
Updated 8/27/24
Who are fossils for?

Katherine Laidlaw
Updated 8/5/24

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Katherine Laidlaw

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