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Hustle Originals
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The wizard behind the names of billion-dollar companies
Dave Placek is a naming legend whose agency, Lexicon, has been devising household brand na...
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What happens when the AI bubble pops?
From the bicycle frenzy to the dot-com boom to today’s AI race, financial history is litte...
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The wine made by British monks that’s making bank
Booze sales everywhere are in free fall. Not for this monk-made hooligan juice.
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Meet the guys you call when AI breaks your brain
Meet a team taking on a daunting task: aiding people with AI-fueled delusions.
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The small businesses trying to prop up the tandem bike industry
A small company in California popularized tandems in the US and outlasted industry giants....
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The twisty economics of amusement parks
Making money from a theme park can feel like a roller coaster ride.
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Hustle News
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How Chili's brought back the heat by reviving '90s abundance
The brand dodged obsoletion one Triple Dipper at a time.
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Even babies are living in an AI-powered surveillance state
Goodnight moon, goodnight high-tech baby monitors.
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What happens when your AI boss is kinda dumb?
Maybe a bot doesn't make the best boss after all...
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From toilets, textiles, and MSG to AI semiconductor chips
Semiconductor manufacturing has brought some unlikely businesses into the spotlight.
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Getting paid to care for your family
Most of America's ~63m caregivers are working for free — this startup wants to change that...
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The last hurrah of the cheap Vegas buffet?
All you can eat might be on its last crab leg.
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