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Hustle Originals
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How do Necco wafers, paper receipts, and farmers almanacs still exist?
How do Necco wafers, paper receipts, and farmers almanacs still exist?
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The tiny logos behind a global power shift
Your gadgets are entering a safety arms race.
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The wizard behind the names of billion-dollar companies
Dave Placek is a naming legend whose agency, Lexicon, has been devising household brand na...
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What happens when the AI bubble pops?
From the bicycle frenzy to the dot-com boom to today’s AI race, financial history is litte...
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The wine made by British monks that’s making bank
Booze sales everywhere are in free fall. Not for this monk-made hooligan juice.
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Meet the guys you call when AI breaks your brain
Meet a team taking on a daunting task: aiding people with AI-fueled delusions.
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Hustle News
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This is your brain. This is your brain on ultrasound. Any questions?
Focused ultrasound, a groundbreaking treatment, lets doctors perform brain surgery without...
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One man’s designer trash is another man’s side hustle
Empty boxes are big business.
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A bougie way to escape a hurricane
A startup launched a membership-based hurricane evacuation program.
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The rise and fall of Columbia House mail-order music club
The business announced it's officially going out of business after 71 years — how did it e...
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Big sleep’s final frontier is your nose
New startups are using smell tech to catch you some Zs.
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The miniature housing market is a $2.5B business
Dollhouses aren't just for the kids anymore.
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