The secretary who turned Liquid Paper into a multimillion-dollar business

On a warm Texas night in 1956, Bette Nesmith — later known as Bette Nesmith Graham — sat in a garage surrounded by buckets...
Zachary Crockett • April 23, 2021

The Midwestern grandmas who became stock market celebrities

Thirty years ago, 16 little old ladies took the investment world by storm. Aged 41 to 87, the women hailed from a small agricultural town...
Zachary Crockett • April 17, 2021

Why Delaware is the sexiest place in America to incorporate a company

Take a look at any given corporation’s registration docs, and there’s a good shot you’ll see the address 1209 North Orange Street. Spanning less than...
Zachary Crockett • April 10, 2021

Meet a guy who made millions on Bitcoin — then millions more on NFTs

In recent months, the internet has been rife with tales about young speculators making life-changing money on high-risk markets. These traders usually opt to stay...
Zachary Crockett • April 3, 2021

What the hell is a blank check company (SPAC)?

TL;DR: A SPAC is a publicly traded shell company set up specifically to merge with, and take public, a private company. In the past...
Zachary Crockett • March 20, 2021

Why NFTs are suddenly selling for millions of dollars

Jesse Schwarz could’ve bought a Lamborghini. He could’ve placed a winning bid on Jimi Hendrix’s guitar. He could’ve paid off a mortgage. But instead, on...
Zachary Crockett • March 6, 2021

The rise and demise of Subway’s $5 footlong promotion

In 2008, Subway introduced a tantalizing deal: For just $5, one could purchase any “footlong” (12-inch) sandwich. The promotion was a smash hit with cash-strapped...
Zachary Crockett • February 28, 2021

How one woman changed the safety standards of the entire car industry

Look in the trunk of your car and you’re likely to see a glow-in-the-dark emergency release lever. This little T-shaped device has come stock in...
Zachary Crockett • February 20, 2021

How are bitcoin created?

Bitcoin has had a banner start to the year. Less than 2 months after breaking the $20k barrier for the first time, the digital currency...
Zachary Crockett • February 14, 2021

What does it mean to short a stock?

Late last month, a truly bizarre scene unfolded in the market. GameStop ($GME) — a stock that began the year trading at ~$17 per share...
Zachary Crockett • February 6, 2021

He was facing life in prison. Now, he’s the CEO of the ‘Instagram for the Incarcerated.’

At the age of 15, Marcus Bullock made the biggest mistake of his life.  It was 1996, and he was living in Prince George’s County,...
Trung T. Phan • January 30, 2021

The crazy market for the world’s most expensive pet fish

On a foggy morning in February 2017, federal agents in an unmarked car pulled over a white Toyota Corolla in Orange County, California. Guns at...
Zachary Crockett • January 23, 2021

How one of the world’s fastest-growing startups burned through $300m

On an overcast day in November 2014, Jason Goldberg sat at his desk in NYC, poring over the term sheet to sell his company,...
Zachary Crockett • January 16, 2021

What it’s like to go through a dramatic career change

Rebecca Kacaba spent a decade chasing the highflier lawyer life. Being an M&A attorney in Canada’s financial district felt important — and it came with...
Isabel Woodford • January 9, 2021

The Hustle’s best Sunday stories of 2020

At The Hustle, we generally like to stay out of our stories and let the characters do the talking.  But this week, I’m going to...
Zachary Crockett • January 2, 2021

How NYC reimagined its New Year’s Eve celebration for the pandemic

Jamie Medeiros spent the last day of 2019 working behind the scenes at one of the world’s most iconic street parties. She and dozens of...
Simmi Aujla • December 26, 2020

The economics of the human hair trade

Human hair is one of the most versatile resources in the world. It’s used to make calligraphy brushes, suit linings, and furniture. It’s enlisted to...
Caitlin Macleod • December 18, 2020

How a real-life monopoly made Monopoly the world’s biggest board game

On New Year’s Eve, Monopoly celebrates the 85th anniversary of its patent.  Its publisher, Hasbro, can toast the occasion knowing that its prized board game...
Mark Dent • December 12, 2020

The economics of Christmas trees

On a frosty day in November, Beth Ann Bossio walks through the brilliant green rows of Douglas firs at Quarter Pine Farm in Smithfield,...
Zachary Crockett • December 5, 2020
The economics of Christmas Trees

The economics of Christmas trees

On a frosty day in November, Beth Ann Bossio walks through the brilliant green rows of Douglas firs at Quarter Pine Farm in Smithfield,...
Zachary Crockett • December 5, 2020

The man who invented the Zamboni

As the great sage Charlie Brown once said: “There are 3 things in life that people like to stare at: a flowing stream, a...
Zachary Crockett • November 28, 2020

‘All Gas No Brakes’: The inside story of the internet’s favorite interview series

You may not know the name Andrew Callaghan, but you’ve probably seen one of his videos. Perennially adorned in an ill-fitting suit, the gangly, curly-haired...
Trung T. Phan • November 21, 2020

‘Black Edison’: The 20th century’s prolific, oft-forgotten inventor

He called himself the “Black Thomas Edison,” but we should all know his true name: Garrett Augustus Morgan. Throughout the first half of the 20th...
Zachary Crockett • November 14, 2020

The hidden economy of schoolyard trades

In ‘90s-era schoolyards, there was a hidden economy at play. Before we had the hard cash to buy our own stuff, most of us acquired...
Zachary Crockett • November 7, 2020

The forgotten father of pumpkin beer

We’re living in an unprecedented age of pumpkins. Over the past few decades, American consumers have been bombarded with pumpkin spice kombucha, pumpkin spice dental...
Mark Dent • October 31, 2020

How to avoid burnout by working less and doing more

Meet Bob. Like you, Bob thinks his job is to juggle things. He takes pride in being one of the best jugglers in the business: When...
Ethan Brooks • October 24, 2020

How a tiny peanut butter company grew to $500k per month in sales

In August 2020, Craig Mount and Erika Peterson found themselves in an enviable position. Nerdy Nuts — the D2C peanut butter company they’d founded just...
Zachary Crockett • October 17, 2020

The company that has a monopoly on ice cream truck music

In 1973, an electrical engineer named Bob Nichols was watching the film The Sting when a song on the soundtrack — Scott Joplin’s 1902...
Michael Waters • October 9, 2020

The economics of vending machines

Three months ago, Jalea Pippens — a phlebotomist at St. John Hospital in Detroit — had her hours cut. In the midst of the pandemic,...
Zachary Crockett • October 3, 2020

The business of selling illegal cocktails on the streets of NYC

Beneath the high-rises and skyscrapers of America’s wealthiest city, some 20k street vendors vie to make a living. The merchants who make up this bustling...
Zachary Crockett • September 25, 2020

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