How the poinsettia took over Christmas

The story of America’s favorite holiday plant is rife with international politics, spoiled trade secrets, and a toppled monopoly.

Zachary Crockett • December 18, 2021

Who gets left out of ‘bootstrapping’?

A popular phrase among startup founders raises issues of social justice.

Jeff Young • December 11, 2021

The insane resurgence of vinyl records

Vinyl has reclaimed its throne as the most-popular physical music format. But can the industry meet the demand?

Zachary Crockett • December 4, 2021

The economics of Broadway shows

How the pandemic has made Broadway’s risky business even riskier.

Mark Dent • November 20, 2021

Why thieves love to steal catalytic converters

In the past few years, this little car part has sparked a massive crime wave. It has a lot to do with the booming market for precious metals.

Zachary Crockett • November 13, 2021

To reinvent work, we have to destroy the clock

Forget the 4-day workweek. The better idea may be to focus on results.

Mark Dent • November 5, 2021

The economics of pumpkin patches

How lucrative is the pumpkin business? We talked to farmers, patch operators, and industry experts to find out.

Juliet Bennett Rylah • October 29, 2021

The burgeoning business of OnlyFans consulting

Adult creators are minting money on OnlyFans — and so are the marketing specialists who help them gain traction.

Zachary Crockett • October 23, 2021

Why airlines need business travel to return

An illustrated explainer on the decline of business travel — and how it could wreak havoc on your cheap economy tickets.

Mark Dent and Zachary Crockett • October 8, 2021

How Las Vegas became the world’s quickie wedding capital

More than 70k people get hitched every year at Sin City’s dozens of chapels. How’d Vegas weddings become a $2B business?

Zoe Bernard • October 1, 2021

Why America has a school bus driver shortage

Across the country, school districts are struggling to fill transportation jobs. The shortage helps explain systemic problems in the labor market.

Zachary Crockett • September 25, 2021

Why the University of Florida gets a ~$20m cut of Gatorade profits every year

A college professor invented a cutting-edge sports drink. Then, things got complicated.

Mark Dent • September 16, 2021

The family business that owns a share of the $7B James Bond franchise

Cubby Broccoli managed to secure a cut of the Bond rights in 1961. Since then, his family has made hundreds of millions from the franchise.

Mark Dent • August 28, 2021

Inside the world’s most booked Airbnb

Why a tiny mushroom-shaped dome in the California redwoods outperforms millions of other Airbnb listings.

Zachary Crockett • August 21, 2021

The time Pepsi got sued for a $33m fighter jet

In 1996, Pepsi ran a promotion that jokingly suggested entrants could win a military aircraft. One man took it very seriously.

Zachary Crockett • August 14, 2021

How the explosive growth in satellites could impact life on Earth

Satellites are set to grow by 1,000%+ in the next decade. They might help us predict pandemics and save the planet.

Caitlin Macleod • August 7, 2021

How employers steal billions of dollars from workers every year

Wage theft is one of the most prevalent crimes in the United States, affecting millions of low-wage workers. Yet, it goes largely unreported.

Zachary Crockett • July 31, 2021

Why are used cars so expensive right now?

A visual explainer of how secondhand vehicles became the latest victim of supply chain woes.

Zachary Crockett • July 24, 2021

The big business of nobility titles

For $10, you can claim a royal title for yourself or your friends. But most of the time, they’re not what they seem.

Juliet Bennett Rylah • July 17, 2021

The economics of dollar stores

A visual explainer of the numbers behind America’s ubiquitous bargain-basement chains.

Zachary Crockett • June 26, 2021

The thriving business of ‘Ikea hacking’

A growing number of companies are offering design tweaks for old Ikea furniture — and business is booming.

Zachary Crockett • June 19, 2021

Why is lumber so expensive right now?

An illustrated explainer of the factors driving up the market.

Zachary Crockett • June 11, 2021

What happens to your bitcoin when you die?

Cryptocurrency investors are beginning to think about the afterlife of their digital assets — and a burgeoning industry awaits them.

Zachary Crockett • June 5, 2021

The man who sold millions in counterfeit wine to rich collectors

How an unassuming young supertaster nearly pulled off the biggest wine fraud in US history.

Zachary Crockett • May 22, 2021

The economics of movie product placements

Today’s films are brimming with products from big-name brands. How exactly do these partnerships work?

Zachary Crockett • May 8, 2021

Why it’s nearly impossible to buy an original Bob Ross painting

The famed TV artist was one of history’s most prolific painters. But you’re not likely to find his work on the open market.

Zachary Crockett • May 1, 2021

The secretary who turned Liquid Paper into a multimillion-dollar business

Bette Nesmith Graham invented one of the most popular office supplies of the 20th century. Today, she’s largely been forgotten.

Zachary Crockett • April 23, 2021

The Midwestern grandmas who became stock market celebrities

In the 1990s, a group of elderly women from Beardstown, Illinois gained national fame for their stock returns. But there was a catch.

Zachary Crockett • April 17, 2021

Why Delaware is the sexiest place in America to incorporate a company

Nearly 1.5m companies are incorporated in Delaware. How did this tiny state become a mecca for corporate activity?

Zachary Crockett • April 10, 2021

Meet a guy who made millions on Bitcoin — then millions more on NFTs

How an Australian college student turned ~$4k into a fortune by speculating on the blockchain boom.

Zachary Crockett • April 3, 2021

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