Fanatics raised $325m, valuing the sports merchandise retailer at $18B.

Tokyo 2020 was estimated to cost $7.4B. It will clock in at $20B+ and is the latest example of an Olympics deal gone awry.

Brands are spending $1m a pop on Olympics ad spots.

In the 2000s, Major League Baseball (MLB) created one of the world’s leading streaming services (BAMTech) and -- after being acquired by Disney -- it is now the tech that powers Disney+.

Lakers minority owner Philip Anschutz is selling his 27% minority stake in the team. But he still owns the Staples Center, where they play.

Tokyo raised $3B+ from local sponsors, while major global brands have chipped in $500m+. They probably won’t get their money’s worth this year.

Liteboxer is riding the home gym wave by offering an at-home boxing machine (priced at $1.5k).

Plus: Airbnb released 100+ upgrades, and AI lawmakers are a hit.

MILLIONS is an ecommerce and fan engagement platform for combat athletes. Its team includes the legendary announcer Bruce Buffer.

Europe’s most powerful football clubs tried to form a Super League. The plan -- seen by many as a cash grab -- was shelved after backlash from fans and government officials.

F1 is a global phenomenon. Here’s how it used Netflix to grow even bigger.

Peloton is acquiring companies in hardware, AI, and wearables to bolster its bike business.

Amazon just signed a massive contract to stream Thursday Night Football. Here’s why that matters.

Sports media startup Overtime is starting a basketball league that will pay top 16- to 18-year-old b-ball players a minimum of $100k a year.

Coca-Cola, Budweiser, and Ford are out, while DoorDash and Fiverr are in. What gives?

Billionaire Steve Cohen and entrepreneur Nat Turner are taking Collectors Universe -- a 3rd party collectibles authentication service -- private.

The $180B+ in-person events industry was crushed this year. Moving forward, exhibitions may outperform while live sports struggle

Super Bowl performers

Touchdown dance

golf club

Baseball fans

Baseballs

Dapper Labs, a blockchain company, has partnered with the NBA to make digital collectibles of in-game highlights a reality.

Video games aren’t just for hardcore players anymore.

Veteran video producer Devin Dismang walks us through his daily process for creating the best behind-the-scenes NBA bubble show.

Millions of fans have tuned in to the Laker’s dispatches from Disney World, where the NBA is posting up.

And here are 4 reasons you should pay attention.

Empty stadiums are creepy, but cardboard fans are creepier -- and virtual fans might be the creepiest.

The US sports gambling industry could grow from $1.5B to as high as $81B by 2030.

But not everyone loves what the recruiters are up to.