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Hustle Originals
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The small businesses trying to prop up the tandem bike industry
A small company in California popularized tandems in the US and outlasted industry giants....
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The twisty economics of amusement parks
Making money from a theme park can feel like a roller coaster ride.
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Why so many Americans moved to the middle of nowhere
Places like Fulshear and Buckeye are more popular lately than New York City and Boston.
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How a blind taste competition launched the American wine industry
Fifty years ago, France was the undisputed leader in wine. The Judgment of Paris changed e...
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Why Japan has millions of abandoned houses
In the next decade, it’s estimated that one in every three homes in Japan will be vacant. ...
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Why you’re more likely to buy something for $4.99 than $5.00
Charm pricing has endured for centuries.
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Hustle News
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Here come the Etsy witches
Nervous nearlyweds are paying for spells to ensure good weather on their big days.
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Take a dip at the Midjourney spa
The AI company is pivoting into healthcare and hopes to scan your body in a hot tub.
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The startups working to tackle the problem of microplastics
Don't let the word "micro" fool you — they're a big problem.
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How blind people go sightseeing
Traveleyes empowers visually impaired adults to travel independently.
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The returnable container revolution
It's high time to pay attention to the other two Rs of waste management.
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The economics of mango mania
Why people are calling out of work meetings to get their hands on mangoes.
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