Brief - The Hustle | Publishing and Marketing (3)

Ford’s secret fight for a pickup truck emoji

Mark Dent
Updated 9/21/20
Brace yourself for October 10th, this year’s mysterious new shopping holiday

Michael Waters
Updated 9/15/20
TikTok gossip accounts are shaking up the media biz

Michael Waters
Updated 8/27/20
This company wants to empower creatives to branch off on their own

Michael Waters
Updated 8/24/20
A company behind a series of kids books made $1m+ in 10 days

Caroline Dohack
Updated 8/20/20
Is this the biggest meme account buyout ever?

Michael Waters
Updated 8/19/20
Brands and influencers have the acne-positivity movement popping

Belle Long
Updated 8/10/20
‘Dark patterns’ are how online stores get your extra moolah

Michael Waters
Updated 8/7/20
KFC Crocs, Whopper perfume: Why your roommate suddenly smells like fast food

Michael Waters
Updated 7/29/20
A new media brand is rising from Deadspin’s ashes

Belle Long
Updated 7/29/20
Everybody’s talking about an AI tool that does (almost) everything

Caroline Dohack
Updated 7/20/20
The poet who doubles as a professional brand namer

Michael Waters
Updated 7/16/20
YouTube creators are turning clicks into charity

Belle Long
Updated 6/11/20
The music biz pressed pause for Blackout Tuesday, but it didn’t go smoothly

Belle Long
Updated 6/3/20
Logomania is coming for your face masks

Caroline Dohack
Updated 5/25/20
One way to save the magazine industry: vegetable seeds

Michael Waters
Updated 5/18/20
Libraries hope their return will not be overdue

Michael Waters
Updated 5/18/20
Pandemic advertising is getting freaky

Michael Waters
Updated 4/30/20
Ready your inbox: The brands are coming to Substack

Sara Friedman
Updated 5/31/25
Is AI-focused AEO is the new SEO?

Juliet Bennett Rylah
Updated 5/13/25
How Sprite overtook Pepsi as America’s No. 3 soda

Juliet Bennett Rylah
Updated 5/7/25
Meet the new Jag, nothing like the old Jag

Sam Barsanti
Updated 11/21/24
Marketers are turning to old tricks

Juliet Bennett Rylah
Updated 9/16/24
The $5m lawsuit over a missing jack-o’-lantern face

Juliet Bennett Rylah
Updated 1/10/24
A Pop-Tarts and Crocs partnership exists because we’re all total suckers

Ben Berkley
Updated 8/23/23
How Duolingo struck social gold by going unhinged

Lestraundra Alfred
Updated 7/26/23
An underwear lawsuit, explained

Juliet Bennett Rylah
Updated 1/23/23
Why Marriott launched a media network

Rob Litterst
Updated 5/18/22
If ads are inevitable, what makes them good?

Juliet Bennett Rylah
Updated 5/13/22
Super Bowl ads are getting even pricier

Jacob Cohen
Updated 1/26/22
Instacart is going all in on ads. Here’s why.

Trung T. Phan
Updated 9/8/21
Gen Z is old news — brands are moving on to Generation Alpha

Rob Litterst
Updated 8/19/21
Digital brands love designing their own fonts

Juliet Bennett Rylah
Updated 8/18/21
Facebook just lost some friends

Rob Litterst
Updated 8/6/21
Travis Scott continues his hot streak of brand partnerships

Rob Litterst
Updated 8/5/21
This startup raised $25m to show you ads in bars, gyms, and the doctor’s office

Trung T. Phan
Updated 4/28/21
Ads could soon be Amazon’s most profitable business

Trung T. Phan
Updated 3/31/21
Facebook was caught lying to advertisers (again)

Trung T. Phan
Updated 2/23/21
How Imprint Engine built a $7m+ business disrupting print and promotional products

Jacob Cohen
Updated 2/2/21
Big brands are dropping Super Bowl ads this year. Does the move make sense?

Trung T. Phan
Updated 1/28/21
How does Taboola make money?

Trung T. Phan
Updated 1/27/21
This year’s most valuable skill? Branding.

Josh Colter
Updated 1/23/21
Transmit widens the streaming landscape with its picture-in-picture ad platform

Jacob Cohen
Updated 1/21/21
Uber was swindled out of $100m in ad spend and no one is talking about it

Ethan Brooks
Updated 1/7/21
Spotify’s genius marketing play

Trung T. Phan
Updated 12/4/20
Ryan Reynolds is rewriting the celebrity-investor playbook

Trung T. Phan
Updated 12/1/20
What’s next for the $180B+ in-person events industry?

Trung T. Phan
Updated 12/1/20
Pepsi is doing a 2021 Super Bowl halftime show — with or without a game

Stenn Transeth
Updated 11/17/20
One way to learn copywriting? Watch a pro copywriter rewrite some landing pages.

Trung T. Phan
Updated 11/2/20
The brains behind the brands: Lexicon uses sound science to name big brands

Conor Grant
Updated 10/3/20
In defense of Liquid Death, the VC-backed canned water company

Trung T. Phan
Updated 10/3/20
The mega-rich are buying ‘branded residences’ from Porsche and Bulgari

Conor Grant
Updated 9/29/20
When corporate flexing goes wrong

Bobby Durben
Updated 9/25/20
Emptying its toy box to pay off creditors, Toys ‘R’ Us puts SexToys‘R’Us.com up for sale

Conor Grant
Updated 9/23/20
Cuttin’ out the ad-man: Clients are moving their content creation in-house

Lindsey Quinn
Updated 9/23/20
Deutsche Telekom and the insurance startup Lemonade are in a colorful dispute

Wes Schlagenhauf
Updated 9/23/20
CIA BBQ sauce and DEA baby bottles: The business of government merch

Michael Waters
Updated 9/23/20
Ramdev’s the new Richard

Lindsey Quinn
Updated 9/21/20
Ford’s secret fight for a pickup truck emoji

Mark Dent
Updated 9/21/20
Brace yourself for October 10th, this year’s mysterious new shopping holiday

Michael Waters
Updated 9/15/20
TikTok gossip accounts are shaking up the media biz

Michael Waters
Updated 8/27/20
This company wants to empower creatives to branch off on their own

Michael Waters
Updated 8/24/20
A company behind a series of kids books made $1m+ in 10 days

Caroline Dohack
Updated 8/20/20
Is this the biggest meme account buyout ever?

Michael Waters
Updated 8/19/20
Brands and influencers have the acne-positivity movement popping

Belle Long
Updated 8/10/20
‘Dark patterns’ are how online stores get your extra moolah

Michael Waters
Updated 8/7/20
KFC Crocs, Whopper perfume: Why your roommate suddenly smells like fast food

Michael Waters
Updated 7/29/20
A new media brand is rising from Deadspin’s ashes

Belle Long
Updated 7/29/20
Everybody’s talking about an AI tool that does (almost) everything

Caroline Dohack
Updated 7/20/20
The poet who doubles as a professional brand namer

Michael Waters
Updated 7/16/20
YouTube creators are turning clicks into charity

Belle Long
Updated 6/11/20
The music biz pressed pause for Blackout Tuesday, but it didn’t go smoothly

Belle Long
Updated 6/3/20
Logomania is coming for your face masks

Caroline Dohack
Updated 5/25/20
One way to save the magazine industry: vegetable seeds

Michael Waters
Updated 5/18/20
Libraries hope their return will not be overdue

Michael Waters
Updated 5/18/20
Pandemic advertising is getting freaky

Michael Waters
Updated 4/30/20

More content