Brief - The Hustle | Sports and esports (7)

Meet the guy who’ll measure your Bronx cheers at the NFL’s quarantine draft

Nick DeSantis
Updated 4/22/20
Fans of this struggling skateboarding startup are running the show now

Michael Waters
Updated 4/16/20
Will AI find soccer’s next MVP?

Singdhi Sokpo
Updated 2/9/26
The businesses solving for ballet’s pain point

Sara Friedman
Updated 1/30/26
Dance makes it to the major leagues

Jay Fuchs
Updated 11/18/25
AI won’t replace athletes — but it might coach them

Jay Fuchs
Updated 11/10/25
Sports-branded ‘victory wine’ is winning

Singdhi Sokpo
Updated 10/17/25
Meet you at the padel court

Juliet Bennett Rylah
Updated 6/9/25
Can you blame AI for a bad baseball season?

Sam Barsanti
Updated 5/15/25
Name, image, likeness, and a whole lotta cash

Sara Friedman
Updated 4/13/25
Is golf cool now?

Sam Barsanti
Updated 3/17/25
Can sustainable fuels put the noise back in Formula One?

Sam Barsanti
Updated 2/25/25
Does the Super Bowl offer enough bang for its hefty advertising buck?

Sam Barsanti
Updated 2/7/25
It’s game on for the youth sports industry

Sara Friedman
Updated 9/2/24
The real rising star of the Olympics? Technology

Sara Friedman
Updated 8/6/24
Sports and music tourism are exploding into a $1.5T industry

Sara Friedman
Updated 8/5/24
What’s really up with the Olympics’ ‘anti-sex’ beds

Juliet Bennett Rylah
Updated 7/24/24
Keeping fannies happy will keep fans happy

Ben Berkley
Updated 2/3/24
The golf industry takes a big swing on women players

Sara Friedman
Updated 1/27/24
Win or lose, football coaches keep cashing in

Ben Berkley
Updated 1/17/24
Indoor golf clubs bring the sport — and the schmoozing — inside

Sara Friedman
Updated 11/2/23
As the NBA returns, its boardroom is just as entertaining as the on-court product

Ben Berkley
Updated 10/24/23
‘The Rugby World Cup is on!’ says basically nobody in America

Ben Berkley
Updated 10/6/23
The NFL is back, bigger than ever, and seriously, wow, it’s huge

Ben Berkley
Updated 9/9/23
Gone in 30 seconds: a whopping $6.5m

Ben Berkley
Updated 7/18/23
Why cage fight when you could paintball?

Juliet Bennett Rylah
Updated 6/24/23
DraftKings versus FanDuel — Who are you betting on?

Ben Berkley
Updated 6/3/23
Steph Curry’s offseason: Saving Under Armour and joining the billionaire’s club?

Ben Berkley
Updated 6/2/23
The LA Rams are winners in football. They’re ‘loss leaders’ in economics

Mark Dent
Updated 4/11/23
The economics of March Madness

Mark Dent
Updated 4/11/23
College athletes are making bank

Mark Dent
Updated 4/11/23
Budweiser’s dry World Cup saga

Mark Dent
Updated 4/11/23
The Super Bowl of gambling is upon us

Mark Dent
Updated 4/11/23
Phone bans often putter out, but this one may be forever

Ben Berkley
Updated 4/6/23
Baseball looks a little uglier but business is booming

Ben Berkley
Updated 4/4/23
Women’s basketball: Winning eyeballs and landing windfalls

Ben Berkley
Updated 3/21/23
From backyard trick shots to a $100m theme park

Jacob Cohen
Updated 2/27/23
Fox crosses the goal line on Super Bowl ads

Jacob Cohen
Updated 2/10/23
Bowling’s new pinsetters are causing drama

Juliet Bennett Rylah
Updated 1/12/23
The $220B World Cup is over. Was it worth it?

Jacob Cohen
Updated 12/19/22
Esports aren’t immune from a downturn

Jacob Cohen
Updated 12/15/22
The market’s getting absolutely bodied by pro wrestling

Jacob Cohen
Updated 12/9/22
A new ball is changing the game of soccer

Rob Litterst
Updated 12/2/22
ESPN wants in on gambling

Rob Litterst
Updated 11/2/22
Should we be worried about a Phillies World Series title?

Rob Litterst
Updated 11/1/22
Should the NBA go all-in on streaming?

Samir Javer
Updated 10/26/22
The NCAA wants more Madness

Rob Litterst
Updated 10/19/22
Why brands are flocking to women’s sports

Rob Litterst
Updated 10/17/22
The new sports bar, explained

Rob Litterst
Updated 10/14/22
Why sports teams are selling subscriptions

Samir Javer
Updated 9/22/22
Digits: Jordan, Ferrari, and Yellen

Jacob Cohen
Updated 9/19/22
Digits: Ugly food, Roblox, and more

Jacob Cohen
Updated 9/12/22
What the heck is Peloton doing?

Rob Litterst
Updated 8/29/22
Serena Williams’ next chapter

Samir Javer
Updated 8/18/22
LeBron James, the influencer?

Rob Litterst
Updated 8/16/22
Why’d the NBA launch a startup incubator?

Samir Javer
Updated 8/4/22
F1’s insane growth highlighted in new deal

Jacob Cohen
Updated 6/28/22
The Savannah Bananas and the business of making baseball fun

Jacob Cohen
Updated 6/10/22
Golf taps into the blockchain

Jacob Cohen
Updated 6/1/22
The Kentucky Derby means business

Jacob Cohen
Updated 5/10/22
US sports take a page out of Europe’s business playbook

Rob Litterst
Updated 4/25/22
The economics of canceled baseball games

Rob Litterst
Updated 3/3/22
Digits: Super Bowl bonuses, wasabi, and used cars

Jacob Cohen
Updated 2/14/22
Why NBA teams are a hot investment

Trung T. Phan
Updated 2/8/22
Super Bowl ads are getting even pricier

Jacob Cohen
Updated 1/26/22
Pro sports leagues are doing whatever they can to engage Gen Z

Rob Litterst
Updated 1/14/22
Is Brady Brand the next Jordan Brand?

Rob Litterst
Updated 1/12/22
Digits: An oddball lawsuit, pay increases, and the Hulk

Jacob Cohen
Updated 1/10/22
Football legend John Madden’s legacy in tech

Jacob Cohen
Updated 12/30/21
By the numbers: The NBA’s nuke bunker, menu sizes, and road cheese

Jacob Cohen
Updated 12/20/21
Pickleball is sweeping the nation, and creating a full-blown gold rush

Rob Litterst
Updated 12/16/21
Electronic Arts and FIFA created a $20B video game empire. But the end is near.

Trung T. Phan
Updated 10/21/21
Disney is all-in on streaming, but ESPN can’t kick cable

Rob Litterst
Updated 10/12/21
YouTube vs. NBCUniversal, explained

Juliet Bennett Rylah
Updated 9/29/21
Golf is growing on and off the course — and business is booming

Rob Litterst
Updated 9/28/21
The sports card market is booming, with more ways to participate than ever before

Rob Litterst
Updated 8/25/21
Fanatics just proved there’s big money in jersey sales

Rob Litterst
Updated 8/12/21
Is hosting the Olympics a bad deal?

Trung T. Phan
Updated 7/30/21
The big ad dollars behind this year’s fanless Olympics

Jacob Cohen
Updated 7/23/21
How MLB created the Disney+ streaming service

Trung T. Phan
Updated 7/16/21
The LA Lakers are worth $5B

Trung T. Phan
Updated 6/30/21
Will advertisers’ gamble on the Tokyo Olympics pay off?

Trung T. Phan
Updated 6/22/21
In-home boxing startup raises $20m as working out from home seems here to stay

Juliet Bennett Rylah
Updated 6/10/21
Digits: Hockey inflation, a condom surge, and $11m wolves

Jacob Cohen
Updated 6/1/21
Meet MILLIONS: the platform helping combat athletes monetize their audiences

Julia Janks
Updated 5/11/21
A proposed $4B+ soccer league imploded in 48 hours. What happened?

Trung T. Phan
Updated 4/26/21
How binging Netflix may save F1 racing

Kolby Hatch
Updated 4/23/21
Peloton has been on an acquisition spree. Why?

Trung T. Phan
Updated 3/30/21
Bezos’ decadelong, $10B NFL bet is part of a larger streaming playbook for Amazon

Jacob Cohen
Updated 3/23/21
Overtime wants to pay high schoolers $100k+ to drop dimes in new league

Kolby Hatch
Updated 3/10/21
The Masters is the Super Bowl of golf. Here’s how it’s adapting to the pandemic.

Rob Litterst
Updated 3/8/21
Ever wanted to own an NBA highlight? Now you can.

Trung T. Phan
Updated 2/21/21
Big brands are dropping Super Bowl ads this year. Does the move make sense?

Trung T. Phan
Updated 1/28/21
This $700m deal proves that collectible cards are no joke

Trung T. Phan
Updated 12/2/20
What’s next for the $180B+ in-person events industry?

Trung T. Phan
Updated 12/1/20
Pepsi is doing a 2021 Super Bowl halftime show — with or without a game

Stenn Transeth
Updated 11/17/20
ESPN is pivoting to subscriptions. Will it work?

Trung T. Phan
Updated 11/13/20
So, you’ve always wanted to go to the World Series?

Trung T. Phan
Updated 10/21/20
The man behind Moneyball is about to take the Red Sox public

Rob Litterst
Updated 10/15/20
Alibaba’s coming for sports fans

Wes Schlagenhauf
Updated 10/3/20
Who owns the Ironman? The 4-decade battle for the world’s most iconic endurance race

Wes Schlagenhauf
Updated 10/3/20
Ready to run your first marathon? Get set to open your wallet

Caroline Dohack
Updated 10/1/20

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